New Year, New You – Salon Trends in time for 2020

The start of a fresh new year can be exciting in the Salon, the festive season is done, and it’s the beginning of a brand-new year to get business underway, and to make it a success. Trouble is many businesses (and not just salons) will feel daunted by the festive aftermath because trade in January is often unpredictable, following such a successful month prior.

In this post, we are concentrating on ways to facilitate a better approach to business moving forward into the New Year that is sure to boost potential. Follow some of these latest Salon trends that are set to soar in popularity this new coming year, for a booming 2020.

• A big change to the times

The year of 2019 saw a rise in popularity when it comes to all things organic; most of the concern stems from the back of an increase in a need for environmentally friendly lifestyles and added focus on waste reduction for cleaning living. As time has shifted, we have seen a rise with more and more clients taking care of not only what they put into their bodies, but also what they put into it too. Due to this big change in times, we now see more organic products being introduced into salons. Organic products are generally kinder and safer, with no chemicals used during the production process. The year 2020 will most likely be the most significant one yet when it comes to environmentally friendly and cleaner living; so introducing these products into the Salon is a great way to start the year, and not only that, it coincides with the January Detox fad that many like to endure. 

• Revitalise your social aspects

If you haven’t already got a social media presence to coincide with your business then this is most certainly the year to do it. Social media such as Face book and Instagram are not only great marketing opportunities but also ideal for interacting with clients outside of the workplace. By introducing social media platforms this year you can engage regularly and build a following for your business, it’s great for showing off your work, what new things you have to offer, client appreciation feedback as well as answering questions, concerns and perhaps even taking bookings for the New Year.

• Freshen up your style and Decor

When a place looks inviting it often attracts clients, if your Salon could do with a little revamp this year, do it early on. Start 2020 with a fresh new paint job, it doesn’t have to be extravagant just something fresh and new and why not treat the staff to some matching new 2020 uniform to reflect your new colour scheme. You may wish to add some new accessories, do a whole paint job or simply rearrange furniture to change things up, anything you do will make the shop new and inviting for the start of a fresh new year. When it comes to choosing the beauty uniform, try to opt for something that reflects the style and colour of the decor of your Salon because matching apparel looks will reflect your brand positively, and with a branded logo, it’s also a form of advertising, when staff is out and about. Uniforms also ooze professionalism and will certainly never go unnoticed.

Happy New year, and let’s make 2020 a successful year for business!