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In the beauty industry, every client is different. Some days you might find that everybody wants to be your best friend. Other days it’s like trying to draw blood from a stone.
It’s important to take time to understand each individual client. When we say understand your client, we don’t mean by asking them lots of questions. Read them to gauge whether they’d prefer to be quiet or have a good old gossip.
Here are some top small talk tips. These will help you better understand your unique clients’ needs so they keep coming back.
Don’t be afraid to ask…
If you have a new client and you’re not sure of the approach they might prefer, try asking a few questions. such as ‘are you having this for a special occasion?’ or, ‘have you got much planned for the weekend?’.
You can quite quickly gauge whether they are interested in entering into conversation with you or not. If they reply but don’t ask you any questions, that may be a clear sign that they want to be left to themselves. However, they may also be a little shy.
don’t be afraid to ask a few questions while you figure this out. If they do want to be left to themselves, they will appreciate you leaving them to it after making some effort
All the attention…
In your line of business, you will of course experience polar opposites. You’ll come across very reserved clients. on the flip side you’ll have clients that want all your attention.
These people just want to be fussed over. While some of us see the salon as a chance to escape and relax, others want a good old chat. You’ll quickly work this out.
Those who want you to ask lots of questions will give you full answers, providing lots of details, but are unlikely to ask questions back, and those who just want you to listen, won’t even need to be asked questions to get them going.
Putting a little effort and time into understanding your clients’ needs will go a long way to retaining your customers, and just requires minor adjustments for each client. Further more, you can ensure you always look the part, with our beauty tunics and salon uniforms.
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