Hair & Beauty Salon Decorating Ideas

The beauty market has been on the rise for some years now, and cosmetic/beauty salons continue to flourish with a growing number of customers every year. With so many salon options available today, you need to find the best way to stand out from the competition.

An environment focused on beauty has to live up to expectations.

A beauty centre or salon should create in its clients a positive impact as soon as they enter the door. Being received by well-trained employees with practical, and stylish beauty uniforms following the latest trends, pass an image of quality and professionalism of the business. 

Employees' uniform wear is a great marketing tool and is key to creating the visual identity of your beauty salon.

The salon’s environment and decor are also an essential factor in achieving this effect, thus having a specific goal: to attract new clients, to please current ones and to provide a useful and logical use of the space. Its design should be based on your values, concepts, personality, and the way you want to be seen by the client.

Whether vintage traditional or sleekly modern, the key is to choose a style that reaches the right pitch with your desired clientele. Successful salon owners have a good idea of who their ideal clients are and design and decorate their spaces to offer specific services and prices that will attract them. 

Asian Inspired

Are you after health/environment conscious clients that are looking for spa and massage treatments? An Asian-inspired design theme allows you to capture the zen within and create a relaxing environment that will soothe them during their treatment. Bet on neutral earthy tones combined with wood furniture and Feng Shui elements such has water fountains, bamboo plants and Shoji panels, for that perfect organic feel.

Bright and Bold

Trendy Millennials? Make a bold statement with bright colours. Consider the psychology behind colours and use this in your advantage. Bright, bold colours to highlight some focal points, such as armchairs, sofas, cushions, shelves, contrasted with stark white walls gives a salon a contemporary feel.

Upmarket Modern

High-rolling clients appreciate the salon’s aesthetic the same way as top-notch customer service.

If you have a significant budget and want to attract upscale clientele, this look may be the one you’re looking for. Go for clean lines, marble, beautiful ceramics, large mirrors, crystal chandeliers, and high-quality shampoo bowls.

The traditional look works really well too. White, tastefully decorated and welcoming is always a winner.

Other aspects to take into account:

• Balance & functionality

Just remember when buying the furniture and accessories, try to choose pieces that are beautiful but at the same time practical for daily work.

• Consider every available space

Everything your client sees needs consideration. Your salon can have the most beautiful cutting area yet be let down by a messy coffee zone, so it is essential to keep everywhere in theme, consistent, and organised.

• Do not forget your salon’s exterior space.

The use of high-resolution signage and appealing window displays is an excellent way of getting people noticing your salon, talking about your business and above all, becoming a client.