Choosing the Best Colour Palette for Your Beauty Business

Making up your mind about your favourite colour scheme for a beauty parlour is very much like winning the lottery.

If you already have the perfect colour palette for your beauty business and you feel it correctly represents your brand, that's fantastic, and this probably isn't the blog post for you.

But many salon owners have their business up and running for years and still feel uneasy about the colours they have chosen for their places, even if they have put their minds into it.

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Most salon owners take one out of two routes

The first one is to choose the same tired and outdated combination of colours over and over without ever feeling a genuine connection to the way their business looks.

Others change the colours of their business as they see fit and whenever they feel like it, if they're feeling black, they will use black, if they decide pink looks better, they will change it and go pink. By keeping things fresh, they probably make their places very distinctive for being dynamic, but they never get a consistent image to go with their businesses.

If you relate to any of these scenarios here is something that you need to realize right away: colour matters - the colour selection you pick for your salon matters. It represents your brand, and it helps build the identity of your business. Your choice should be meaningful, and it should express precisely who you are.

If you’re constantly changing colours, your clients will never be able to connect a colour with you and your brand instantly. However, if you stick with the same boring, outdated ones, it is just as bad.

The Importance of Colours – Why They Matter So Much

Just think about a big-name brand. The chances are that you can quickly tell everything you need about them only by looking at their colours. Think of brands like Pepsi with blue, white, and red. The same thing happens in the beauty industry. You probably can recognize some of the biggest brands or the best locations solely based on their choice of colours. They have used their colours so consistently - that we are immediately able to associate these colours with the brand.

As you can expect, their image style/design theme has very close ties to their choice of colours as well. Most of these professionals know that each colour has a different effect on our brain and used it in their favour. Specialists in marketing usually refer to this as “colour psychology,” because, when done right, they have the power to affect consumers emotions.

Bellow, we will show you the meaning behind each one, how they affect moods and emotions and especially how to use them for the benefit of your beauty salon...

• White: The colour of light. Closely associated with purity, brightness, perfectionism, and cleanliness, it portrays a sense of harmony and peace.
• Black: The colour of luxury. This one is commonly used to symbolize the class and sophistication of a salon. It also works to tell people they are dealing with a brand that offers expensive products and services.
• Blue: The colour of safety and confidence. Often used by a lot of financial services, it’s great to bring calm to your customers.
• Green: The colour of freshness and calmness. Depending on its nuances, it can take on different meanings: Dark green is often associated with prestige and reputation. Lighter hues are related to serenity and relaxation.
• Brown: The colour of earth. It’s perfect for transmitting a feeling of stability and lasting durability. It has various shades that go from clearer to darker tones. Clearer brick-like tones usually have a positive association with luxury.
• Orange: This fun colour is indicative of exuberance and vitality. It is traditionally associated with young customers, and with lighter shades, it works well in the health, caress, and beauty sphere.
• Purple: Purple offers the best of two other colours: the tranquillity of blue and the passion of red. It’s also evocative of mysteries and spirituality. Lighter tones such as lavender are more prone to induce feelings of nostalgia and romance.
• Red: A powerful statement colour. Provocative, it brings energy and captures attention. It is an excellent trigger for passion but can also symbolize danger.
• Yellow: The colour of the sun. It transmits positivity and optimism, perfect for sparking creativity and great energy vibes.

So, take the next couple of minutes to meditate on your colours, and create a colour palette that you, everyone that works in your salon and especially your clients will love. Just remember, you’re not choosing a colour only. You are choosing your business’s identity, and you should use it wherever you post something about your salon, like on social networks, for example. 

And no matter the colour you choose, all these are emblematic in the right beauty uniform choice. After determining the colour, you will need to ensure that the quality of your salon business is portrayed with elegance and style.