How To Sell The Salon Experience

Salons have fierce competition these days; every high street boasts a number of beauty businesses all selling the same thing, so trying to establish a salon that stands out from the rest is a tough game! Ultimately to enable your particular salon to be a success you, have to make the client want to come back for more!

Clients visit salons for a number of reasons, it may be hair, makeup, tanning, nails, massages, waxing or nonsurgical procedures such a Botox and fillers but ultimately the end goal is client satisfaction and wanting the client to feel good. Fortunately, there is a huge market for this industry right now, so anyone starting up has a chance to make it, the only way that you can really make it though is to offer the best when it comes to customer satisfaction, make the clients come back to you, time and time again!

Attitude

Of course, clients come for one thing and one thing only, they want to look good! But it’s not just this that makes a business successful; clients will return to a salon if they feel comfortable, if they are greeted respectfully and if they feel they have your 100% attention and commitment to the procedure you are performing. If you show passion towards the job you are doing, the customer will absolutely take notice of that!

Your clients are paying for your time, effort, attention, as well as the treatment you are about to offer. Attitude is the key! If you happen to be having a bad day, leave it at the door, put on a brave face, smile and greet and get on with the job at hand and it most likely will pay off as you find you build friendships and trust and a steady flow of loyal, regular clients. Let’s not forget word of mouth, also! If a client likes what you do and the experience you offer, they will be sure to recommend and boast about you to others.

Decor

Make the salon look good, make it welcoming, and opt for a relaxed theme to ensure the client is comfortable and relaxed. If you want to stand out from the rest, try to be original, it doesn’t have to be expensive, but it will determine your particular brand.

Trendsetters

You don’t have to be top dog when it comes to latest trends, but it’s always a good idea to have some knowledge about what’s hot and what’s not so that you are able to offer the client the latest looks should they ask for something bang on-trend. Stay knowledgeable and do regular research and also keep a cheeky eye on what others are doing to keep up with the industry.

Be Presentable

You cannot sell a good thing if you do not look the part yourself, having a great uniform is the perfect way to establish yourselves in a unique way. Make sure all staff wear the correct Beauty uniform and just like many retail clothing stores, model the product you are selling, have your nails done, have your hair done, etc. so that the client will walk in and most likely want to buy what they see and what they are being presented with.

Those Little Extras

And finally, adding something extra is never a bad thing, you could offer VIP, party package discounts and even loyalty cards to your regulars. Every little help!